Marketing Specialist III

Make a Difference with DHSS

Our mission at the Department of Health and Social Services (DHSS) is to improve the quality of life of Delaware citizens by promoting health and well-being, fostering self-sufficiency, and protecting vulnerable populations. We prioritize personal and family independence by assisting individuals and families in a variety of life areas.

We offer numerous career opportunities and are dedicated to attracting and retaining highly talented individuals who are ready to make a difference in their community today. DHSS is a great place to kick-start your profession.

For more information, please visit https://dhss.delaware.gov/dhss/ today!

This is a new position within the DPH Office of Communications. The person will be responsible for developing, reviewing, and editing public awareness campaigns, messages and materials through a health equity lens. Experience with incorporating health literacy into writing, and with social marketing is preferred.  The work is heavily focused on conveying complex information with members of various communities, including those traditionally underserved, and thus experience working with community-based organizations is a bonus.

Essential functions are fundamental, core functions common to all positions in the class series and are not intended to be an exhaustive list of all job duties for any one position in the class. Since class specifications are descriptive and not restrictive, incumbents can complete job duties of similar kind not specifically listed here. 

• Identifies channels of promotion, distribution, or advertising of products or services.
   
• Conducts market research through studies or surveys to target specific groups, determines the effectiveness of marketing activities, recommends enhancements or refines marketing strategies.
    
• Analyzes data to identify customer needs and buying habits, potential customers, future marketing trends, or market expansion.
     
• Studies and collects data on economic, social, and political factors affecting markets.
     
• Maintains awareness of competitors and positioning of new products or services to be competitive.
    
• Writes, edits, and distributes marketing or advertising materials including publications, newsletters, pamphlets, brochures, and other promotional activities.
   
• Represents the agency in marketing or advertising activities such as meetings, press conferences, or other promotional events.
   
• Prepares a variety of reports.
     
• May manage contracts with service providers or vendors.
    
• May conduct training sessions related to marketing functions.

JOB REQUIREMENTS for Marketing Specialist III
Applicants must have education, training and/or experience demonstrating competence in each of the following areas:

1. Three years experience in creating and editing marketing or advertising materials such as publications, newsletters, pamphlets or brochures.
2. Three years experience in marketing products or services by identifying channels of promotion, distribution, and advertising.
3. Three years experience in developing and implementing marketing strategies.
4. Six months experience in conducting market research through studies and surveys to make recommendations.
5. Six months experience in interpreting marketing laws, rules, regulations, standards, policies, and procedures.
6. Six months experience in narrative report writing.
7. Knowledge of developing short and long range marketing plans. 

As a condition of employment, all employees must certify that they are fully COVID-19 vaccinated by September 30, 2021; or be required to test for COVID-19 on a weekly basis starting on September 30, 2021; or request an exemption from the COVID-19 vaccination(s) due to health or sincerely held religious beliefs or practices by September 30, 2021.  If hired after September 30, 2021, these certifications or requests must be completed during their initial week of employment. This will be in effect until further notice.  More information can be found here.

Writing Exercise: A writing exercise will be given at the time of interview.

This position is Limited Term for up to 2 years, and may be extended should funding be available.

 

As a condition of employment, all employees must certify that they are fully COVID-19 vaccinated by September 30, 2021; or be required to test for COVID-19 on a weekly basis starting on September 30, 2021; or request an exemption from the COVID-19 vaccination(s) due to health or sincerely held religious beliefs or practices by September 30, 2021.  If hired after September 30, 2021, these certifications or requests must be completed during their initial week of employment. This will be in effect until further notice.  More information can be found here.

To learn more about the comprehensive benefit package please visit our website at https://dhr.delaware.gov/benefits/

The application and supplemental questionnaire are evaluated based upon a rating of your education, training and experience as they relate to the job requirements of the position.  It is essential that you provide complete and accurate information on your application and the supplemental questionnaire to include dates of employment, job title and job duties.  For education and training, list name of educational provider, training course titles and summary of course content.   Narrative information supplied in response to the questions must be supported by the information supplied on the application including your employment, education and training history as it relates to the job requirements.

Once you have submitted your application on-line, all future correspondence related to your application will be sent via email.  Please keep your contact information current.  You may also view all correspondence sent to you by the State of Delaware in the “My Applications” tab at Delaware State Jobs.

Accommodations are available for applicants with disabilities in all phases of the application and employment process.  To request an auxiliary aid or service please call (302) 739-5458. TDD users should call the Delaware Relay Service Number 1-800-232-5460 for assistance. The State of Delaware is an Equal Opportunity employer and values a diverse workforce. We strongly encourage and seek out a workforce representative of Delaware including race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.