Digital Marketing Specialist - Administrative Services

Recruitment #092222-MXCC15-400305


The Division of Parks and Recreation is a two-time National Gold Medal Award winning organization which operates and maintains 17 state parks and related preserves and greenways throughout Delaware. The state’s land protection programs are also administered by the Division. The Division is additionally responsible for providing recreational opportunities and educational and interpretive programs for the public.    

Click here for more information about Delaware State Parks.

Summary Statement

This year-round position will manage all digital media for Delaware State Parks and assist in coordinating marketing initiatives for the Division of Parks and Recreation.

Essential Functions

Essential functions are fundamental, core functions common to all positions in the class series and are not intended to be an exhaustive list of all job duties for any one position in the class. Since class specifications are descriptive and not restrictive, incumbents can complete job duties of similar kind not specifically listed here.

  • Creates content for Delaware State Parks social media, eNewsletter, Adventure Blog, digital ads and other communications.
  • Manages, schedules, monitors and maintains Delaware State Parks social media, blog, eNewsletter, digital advertising and other platforms.
  • Tracks and regularly reports on data metrics of digital marketing platforms and makes recommendations for increased effectiveness in future campaigns.
  • Assists with multimedia production (photography, videography) and asset management.
  • Assists in development, preparation and staffing of public promotional events such as trade shows, community events, programs, concerts, fairs, etc.
  • Handles miscellaneous inquiries
  • Other duties as required.

Job Requirements

JOB REQUIREMENTS for Digital Marketing Specialist

Please attach a resume with your online application or use the resume tab in DEL to provide a detailed description of how your education, training and/or experience meets each job requirement including employer, experience/responsibilities and dates (month/year) of employment/training.

Applicants must have education, training and/or experience demonstrating competence in each of the following areas:

  1. Six months experience in social media content creation and platform management including paid ads and boosted posts.
  2. Six months experience writing copy and editorial for marketing media.
  3. Six months experience in gathering, organizing, formatting, interpreting, or editing information and disseminating the information through the use of print, broadcast, or digital media.
  4. Experience with working trade shows or special events to promote a product or service.
  5. Knowledge or experience with photography and/or videography.
  6. Possession of a valid Driver's License (not suspended, revoked or cancelled, or disqualified from driving).

Additional Posting Information

This posting may be closed on or before (10/23/2022) upon filling the vacant position(s).

Conditions of Hire

Applicants must be legally authorized to work in the United States.  DNREC does not provide sponsorship for holders of H-1 B Visas.

Criminal background check: A satisfactory criminal background check is required as a condition of hire. The recruiting agency may require the applicant to pay for the criminal background check as part of the conditional offer of hire.

Applicants must be legally authorized to work in the United States. The State of Delaware Executive Branch participates in the Federal E-Verify system where the State will provide the federal government with each new hires Form I-9 information to confirm that you are authorized to work in the U.S. For more information refer to our job seeker resources.

Selection Process

The application and resume are evaluated based upon a rating of your education, training and experience as they relate to the job requirements of the position.  It is essential that you provide complete and accurate information on your application and the resume to include dates of employment, job title and job duties.  For education and training, list name of educational provider, training course titles and summary of course content.   Narrative information supplied in response to the questions must be supported by the information supplied on the application including your employment, education and training history as it relates to the job requirements.

Once you have submitted your application on-line, all future correspondence related to your application will be sent via email.  Please keep your contact information current.  You may also view all correspondence sent to you by the State of Delaware in the “My Applications” tab at


Accommodations are available for applicants with disabilities in all phases of the application and employment process.  To request an auxiliary aid or service please call (302) 739-5458. TDD users should call the Delaware Relay Service Number 1-800-232-5460 for assistance.

The State of Delaware is an Equal Opportunity employer and values a diverse workforce. We strongly encourage and seek out a workforce representative of Delaware including race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.