Seasonal Marketing Specialist

 

The Division of Parks and Recreation oversees more than 26,000 acres in 17 state parks, the Brandywine Zoo and Baynard Stadium. The Division manages 10 nature preserves and 12 other sites outside of the parks. It monitors over 100 conservation easements, protecting more than 4,000 acres. The Division protects cultural and historic resources, and provides a wide variety of recreational facilities for Delawareans and visitors.

Click here for more information about Delaware State Parks.

The Marketing Specialist will manage all digital media for Delaware State Parks and assist in coordinating marketing initiatives for the Division of Parks and Recreation.

Essential functions are fundamental, core functions common to all positions in the class series and are not intended to be an exhaustive list of all job duties for any one position in the class. Since class specifications are descriptive and not restrictive, incumbents can complete job duties of similar kind not specifically listed here.

• Responsible for managing content, updates, text, ads, campaigns, and scheduling on a daily basis for all Delaware State Parks social media to include, but not limited to: Facebook, Twitter, Instagram, and Pinterest.
• Creates, coordinates, manages, and tracks all paid advertising across all social media platforms.
• Tracks results and demographic information from promoted posts and ads to determine effectiveness, and then makes recommendations for future campaigns based on findings.
• Writes copy and manages all posts for the Delaware State Parks Adventure Blog.
• Manages all content, layout, and scheduling for the Delaware State Parks monthly e-Newsletter for industry and visitors.
• Manages all content, layout, and scheduling for the Delaware State Parks quarterly discount e-Newsletter.
• Tracks Google alerts and determines content to promote when applicable.
• Assists with photography and videography needs for the Division, including filming promotional videos, photographing events, editing, and leveraging video and photo assets.
• Assists with the Digital Advertising and Media Budget.
• Handles miscellaneous parks inquiries (i.e. qualifying calls and inquiries, social media messages, providing information, photo requests, etc.).
• Creates presentations for outreach and marketing initiatives, and presents initiatives at conferences, events, and community events.
• Prepares for press events and trade shows with digital media support.
• Researches and recommends media plans and opportunities.
• Issues media and press releases in coordination with DNREC Public Relations.
• Writes copy and editorial for social media, blog, publications, and ads.
• Assists with all advertising including radio, print, television, etc.
• Assists in developing, planning and directing public events, campaigns, programs, or services.
• Assists in coordination with Parks Workshops, Marketing Committee, and seasonal InstaMeets.
• Assists with promotional events such as ribbon cuttings and launches.
• Assists in the creation of the Delaware State Parks Visitor Guide.
• Creates and organizes opportunities to generate new business and partnerships for Delaware State Parks.
• Fosters an environment that allows for open communication to flow between the field and Central Office.
• Other duties as required.

JOB REQUIREMENTS for Seasonal Marketing Specialist  

Please attach a resume with your online application or use the resume tab in DEL to provide a detailed description of how your education, training and/or experience meets each job requirement including employer, experience/responsibilities and dates (month/year) of employment/training.

Applicants must have education, training and/or experience demonstrating competence in each of the following areas:

1. Six months experience in public relations or media relations to establish and promote a positive image and inform or influence specific audiences through the use of internal and external communications such digital media, print or electronic media, writing/editing, marketing, advertising, or special events.
2. Six months experience managing, maintaining, and updating Facebook, Twitter, Pinterest, Instagram, including paid ads and boosted posts.
3. Experience in managing and maintaining a social media platform for a brand with a following of at least 1,000.
4. Six months experience writing copy and editorial for marketing media.
5. Six months experience in gathering, organizing, formatting, interpreting, or editing information into forms more easily understood by the media or public, and disseminating the information through the use of print, broadcast, or digital media. 
6. Experience with working trade shows or special events to promote a product or service.
7. Experience with Adobe Creative Suite, primarily with Photoshop.
8. Knowledge or experience with photography and/or videography.
9. Possession of a valid Driver's License (not suspended, revoked or cancelled, or disqualified from driving).

Applicants must be legally authorized to work in the United States.  DNREC does not provide sponsorship for holders of H-1 B Visas.

The application and resume are evaluated based upon a rating of your education, training and experience as they relate to the job requirements of the position.  It is essential that you provide complete and accurate information on your application and the resume to include dates of employment, job title and job duties.  For education and training, list name of educational provider, training course titles and summary of course content.   Narrative information supplied in response to the questions must be supported by the information supplied on the application including your employment, education and training history as it relates to the job requirements.

Once you have submitted your application on-line, all future correspondence related to your application will be sent via email.  Please keep your contact information current.  You may also view all correspondence sent to you by the State of Delaware in the “My Applications” tab at www.delawarestatejobs.com.

Accommodations are available for applicants with disabilities in all phases of the application and employment process.  To request an auxiliary aid or service please call (302) 739-5458. TDD users should call the Delaware Relay Service Number 1-800-232-5460 for assistance.  The State of Delaware – An Equal Opportunity and Affirmative Action Employer.