Tourism Content Producer

This position is Exempt from the State of Delaware Merit System

Recruitment #072720-MUAA24-200100

Summary Statement

The position will provide exceptional visual and written content for marketing & media outreach across all media platforms. They will be responsible for the branded voice of state tourism materials, building relationships with travel media and obtaining/coordinating video content. They will write targeted media pitches, web based content that inspires travel and business-to-business communications. The team member will develop designs for episodic videos, maintain photo inventory and have knowledge of web based marketing.

Essential Functions

Essential functions are fundamental, core functions common to all positions in the class series and are not intended to be an exhaustive list of all job duties for any one position in the class. Since class specifications are descriptive and not restrictive, incumbents can complete job duties of similar kind not specifically listed here.

  • Develop visual and written content
  • Develop and implement digital media content calendar
  • Develop new content campaigns including video episodic programs, social-first content campaigns that deliver ROI from targeted demographic
  • Design motion graphics, animation or other graphic effects including interactive stories, video and film, etc.
  • Manage online video platforms
  • Utilizes new technologies such as; 360, drone, etc. to enhance content
  • Ensure that all visual and written content adheres to brand standards
  • Maintains understanding of target audiences’ needs and how to motivate traveler through creative concepts
  • Develops and implements educational opportunities for the industry in regards to content creation
  • Serves as on-air talent for online broadcasts
  • Assists with coordinating events including but not limited to press events, sponsorship activations, etc.
  • Maintain relationships with vendors and tourism industry partners

Job Requirements

JOB REQUIREMENTS for Tourism Content Producer

Please attach a resume with your online application or use the resume tab in DEL to provide a detailed description of how your education, training and/or experience meets each job requirement including employer, experience/responsibilities and dates (month/year) of employment/training.

Applicants must have education, training and/or experience demonstrating competence in each of the following areas:

  1. Must have 5 years experience in professional writing
  2.  Must have experience with visual media such as; creation of videos (directly obtaining footage and editing or working with vendor), social-first content, and photography
  3.  Must have effective communication skills with media and consumers
  4. Must be able to effectively work on a team
  5. Must be able to travel in and out-of-state and be able to work nights and weekends, if needed.
  6. Hands-on experience with 360 and drone technology is preferred
  7. Bachelors Degree in Communications/English/Journalism fields preferred


Additional Posting Information

A writing sample will be requested at the time of interview.


To learn more about the comprehensive benefit package please visit our website at

Selection Process

The application and resume are evaluated based upon a rating of your education, training and experience as they relate to the job requirements of the position.  It is essential that you provide complete and accurate information on your application and resume to include dates of employment, job title and job duties.  For education and training, list name of educational provider, training course titles and summary of course content.   Narrative information supplied in response to the questions must be supported by the information supplied on the application including your employment, education and training history as it relates to the job requirements.

Once you have submitted your application on-line, all future correspondence related to your application will be sent via email.  Please keep your contact information current.  You may also view all correspondence sent to you by the State of Delaware in the “My Applications” tab at


Accommodations are available for applicants with disabilities in all phases of the application and employment process.  To request an auxiliary aid or service please call (302) 739-5458. TDD users should call the Delaware Relay Service Number 1-800-232-5460 for assistance.  The State of Delaware – An Equal Opportunity and Affirmative Action Employer.