STATE OF CONNECTICUT EXECUTIVE BRANCH JOBS

Website & Creative Content Tourism Coordinator (Hybrid)

Tourism Program Associate

Recruitment #230306-7503AR-001

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Introduction

The State of Connecticut Department of Economic and Community Development (DECD), is currently accepting applications from qualified individuals for the position of Website & Creative Content Tourism Coordinator (Tourism Program Associate). The Website & Creative Content Tourism Coordinator promotes the State of Connecticut as an overnight destination using CT VISIT’s website as a key platform to position the State as a vibrant, diverse, innovative, and attractive tourism destination. 

WHAT WE CAN OFFER YOU
  • Industry leading health benefits, including medical and dental coverage
  • Competitive starting salary and structure 
  • Extensive pension plan and supplemental retirement offerings
  • Paid time off - including 13 paid holidays per calendar year
  • Professional growth and paid professional development opportunities
  • A healthy work-life balance to all employees
THE ROLE:
The Tourism Program Associate (Website & Creative Content Tourism Coordinator) role reports directly to the Director of Tourism as well as collaborates with the various tourism divisions and tourism advertising agencies. The role will involve working on various tourism programs, content promotions and management, digital marketing projects, SEO, in house creative projects and presentations as needed, and other key tourism tasks. The role will engage in video content, maintaining destination B-roll, digital content, maintaining databases, updating the CT Visit website, have full knowledge and comprehension of the back end of the website, as well as programs such as Drupal, Simpleview, Tempest, and CRM, and will coordinate promotional materials; collaborating with advertising agencies on trade show booths, promotional giveaway items, signage, banners, and any other creative/printing needs. Additional responsibilities include:
  • Assisting in the creation of an annual division workplan, including budget submission and accountability for the annual program of work pertaining to the Website & Creative Content tourism division
  • Reviewing, updating, and uploading in an ongoing manner, site content, industry partner submissions, events, and happenings, property listings, contacts, and any other related functions
  • Maintaining and uploading CT deals, dedicated promotion programs
  • Posting the Director’s “what’s happening” monthly tourism office newsletter to industry partners and stakeholders, working collaboratively with the advertising agency based on approval
  • Consumer newsletters based on approval
  • Assisting industry partners on listing updates when needed
  • Coordinating CT open house collaborating with partners on the overall program in relation to the event
  • Liaison with DEEP for the Green Lodging Certification program
  • Liaison with DOT for the highway tourism signage program
  • Performs related duties as required 
POSITION HIGHLIGHTS:
Monday-Friday
Full time, first shift 
Location: Hartford, CT

ABOUT US:
The DECD is the state's lead agency responsible for strengthening Connecticut’s competitive position in the rapidly changing, knowledge-based global economy. The agency takes a comprehensive approach to economic development that incorporates community development, transportation, education, and arts and culture. Specifically, the department:
  • Supports existing businesses and attracts new businesses and jobs with a wide range of programs and services to help companies prosper
  • Promotes Connecticut industries and businesses here at home, throughout the country and across the globe
  • Strengthens Connecticut’s communities by providing funding and technical support for local community and economic development projects
  • Works to make tourism a leading economic contributor and a source of pride for Connecticut
  • Develops and strengthens the arts in Connecticut and makes artistic experiences widely available to residents and visitors
  • Helps to eliminate brownfield properties by promoting smart growth principles, strengthening public/private partnerships and providing a one-stop resource for expertise

Selection Plan

To Apply:
  • The minimum experience and training requirements must be met by the close date on the job opening, unless otherwise specified.
  • Ensure that your application is complete and detailed before submitting it. In order to comply with Public Act 21-69, the State of Connecticut is no longer asking for resumes during the initial application process. You will not be able to make revisions once your application is submitted into the JobAps system.
  • Please select all location(s) and shift(s) you are willing to work on your application. Failure to do so may result in not being considered for vacancies in that specific location or shift.
  • All application materials must be received by the recruiting agency by the time specified on the job opening for the position for which you are applying. Late applications may not be submitted and will not be considered. Exceptions are rare and limited to documented events that incapacitate a candidate during the entire duration of the job posting time period. It is the candidate’s obligation and responsibility to request an exception and provide a legally recognized justification to accommodate such exception. Requests should be made to DAS.SHRM@ct.gov.

For assistance in applying, please visit our 'Applicant Tips on How to Apply' page.

Important Information After You Apply:
  • This posting may require completion of additional referral questions (RQs). You can access these RQs via an email that will be sent to you after the posting's closing date or by visiting your JobAps Personal Status Board (Certification Questionnaires section). Your responses to these RQs must be submitted by the questionnaire's expiration date. Please regularly check your email and JobAps Personal Status Board for notifications. Please check your SPAM and/or Junk folders on a daily basis in the event an email provider places auto-notification emails in a user's spam.
  • Although applicants will receive correspondence via email, as a backup they are also encouraged to sign on to their Personal Status Board on a daily basis to monitor their status, view all emailed notices and complete tasks required in the recruitment process.
  • Note: At any point during the recruitment process, applicants may be required to submit additional documentation which support their qualification(s) for this position. These documents may include: a cover letter, resume, performance reviews, attendance records, supervisory references, licensure, etc., at the discretion of the hiring agency.
  • Interviews will be limited to candidates whose experience and training most closely meet the requirements of the position.
  • The immediate vacancy is listed above, however, applications to this recruitment may be used for future vacancies in this job class.
  • Candidates who are offered and accept a position with the State of Connecticut are bound by the State Code of Ethics for Public Officials and State Employees which is available at www.ct.gov/ethics.

Connect With Us:
Due to the large volume of applications received, we are unable to provide confirmation of receipt or status during the recruitment process. Updates will be available through your JobAps portal account. Should you have any questions pertaining to this recruitment, please contact Sharon.McIntosh@ct.gov

Follow the State of Connecticut on LinkedIn.

PURPOSE OF JOB CLASS (NATURE OF WORK)

In the Department of Economic and Community Development this class is accountable for independently performing a full range of tasks in the promotion and marketing of Connecticut as a tourism destination.

EXAMPLES OF DUTIES

Performs related duties within a program area or area(s); develops and promotes Connecticut as a destination for encouragement of artistic, cultural and tourism activities; develops, implements, coordinates and evaluates tourism programs, services, projects and/or publications; coordinates a marketing or promotion program; forms cooperative partnerships within tourism industry; acts as liaison between customers, constituents, local organizations, contractors and government agencies; develops advertising and marketing tools for promoting tourism industry; obtains marketing measures and tracks performance; prepares, edits and proofs information related to program/project area and updates agency website; drafts various publications promoting tourism to and within Connecticut; participates in agency strategic planning; assesses, develops and/or promotes domestic and international markets for Connecticut products; provides special events assistance; performs research for specific program area; maintains data and tracks information relating to program area(s); prepares reports; performs related duties as required.

KNOWLEDGE, SKILL AND ABILITY

Knowledge of methods used in development, implementation, promotion and evaluation of tourism or marketing programs and services; knowledge of tourism program resources; knowledge of industry practices, markets and location issues; knowledge of research methods and techniques; some knowledge of planning principles and practices; considerable oral and written communication skills; interpersonal skills; ability to coordinate programs; ability to evaluate and report on programs in progress; ability to utilize computer software.

MINIMUM QUALIFICATIONS - GENERAL EXPERIENCE

Six (6) years of experience in tourism, marketing, public relations, business management or a closely related field.

MINIMUM QUALIFICATIONS - SPECIAL EXPERIENCE

Two (2) years of the General Experience must have been in tourism or marketing.

MINIMUM QUALIFICATIONS - SUBSTITUTIONS ALLOWED

1. College training in business management, marketing, public relations, communications or a closely related field may be substituted for the General Experience on the basis of fifteen (15) semester hours equalling one-half (1/2) year of experience to a maximum of four (4) years for a Bachelor's degree.
2. A Master's Degree in a closely related field may be substituted for one (1) additional year of the General Experience.
3. Two (2) years of experience as a Tourism Program Assistant may be substituted for the General Experience.

PREFERRED QUALIFICATIONS

  • Experience communicating through verbal and written correspondence with internal and external stakeholders
  • Experience complying with state and federal laws, statutes, and regulations
  • Experience working with stakeholders, such as non-profits, cities, municipalities, and other state agencies.
  • Experience multitasking (two or more assignments) and prioritizing assignments according to deadlines.
  • Experience with website programs such as Drupal, Simpleview, Tempest, and Customer Relationship Management (CRM)

SPECIAL REQUIREMENTS

1. Incumbents in this class may be required to travel.
2. Incumbents in this class may be required to possess and retain a valid Motor Vehicle Operator’s license.

Conclusion

AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER

The State of Connecticut is an equal opportunity/affirmative action employer and strongly encourages the applications of women, minorities, and persons with disabilities.





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