STATE OF CONNECTICUT EXECUTIVE BRANCH JOBS

Digital Communication/Creative Director

Executive Office Administrative Aide 1

Recruitment #230227-3551EX-100

Introduction



Are you passionate about public service and improving the State of Connecticut? Do you have an understanding of and interest in pop-culture, politics, and public policy? If so, we have an opportunity for you!

The State of Connecticut Office of the Governor is currently hiring a Digital Communications/Creative Director (Executive Office Administrative Aide 1).

In this exciting role you will collaborate with the greater communications team in a fast-paced environment to proactively highlight the administration’s accomplishments and legislative priorities while also creating engaging content for audiences on various digital channels, including but not limited to Twitter, Facebook, Instagram, LinkedIn, and email. 

Help Us Tell Our Story
This is a unique position as no two days are ever the same and requires someone who is entrepreneurial and highly creative. You might be filming a press conference about economic policy in New London on one day and designing graphics about SNAP benefits the next day. It is incumbent upon the candidate to develop strategies to communicate critical messages that are targeted toward different digital and social media audiences.

The position is responsible setting digital objectives, strategy, and collaborating with the Communications Director on what the office’s visual brand will as we look to pass a robust legislative agenda. The role will work closely with all members of the communications team and must collaborate well with other departments within the office, like constituent services, legislative, policy, and operations. Solid interpersonal and principal management skills are a must. 

The Digital Communications/Creative Director will be responsible for: 

Content Creation and Messaging
  • Utilizing Adobe Creative Suite to create professional and attention-grabbing graphics and video
  • Filming press conferences and events with specialized equipment
  • Photographing the governor, commissioners, dignitaries, and others at events or as needed for content
  • Ensuring consistent messaging and branding is used 
  • Align the governor’s brand and messaging with overall communications objectives
  • Writing attention grabbing copy to stand out in the crowded digital space
Digital Strategy and Management
  • Determining and driving digital strategies to raise awareness of the work done by the governor and the administration
  • Owning the office’s digital properties and channels, including social media, websites, and email
  • Supervising and leading digital projects across state government, including a content calendar for the office and collaborating on multi-agency content for key issues
  • Suggesting events for the governor to effectively highlight his legislative agenda
  • Collaborating with team members, other departments, and external partners as needed to ensure digital projects are completed effectively and efficiently
  • Responding to breaking news and supporting crisis communications as necessary
Departmental and Administrative Tasks
  • Analyzing metrics and outcomes; recommending new actions and opportunities based on needs and goals
  • Auditing social media weekly for key themes to ensure messaging is consistent and spread out
  • Reporting time for bimonthly pay periods 
  • Supporting departmental communications tasks as needed 
Position Details:
Reporting to: Director of Communication 
Location: Hartford, CT
Hours: Must be available to work flexible hours 

Selection Plan

To Apply:
  • Ensure that your application is complete and detailed before submitting it. In order to comply with Public Act 21-69, the State of Connecticut is no longer asking for resumes during the initial application process. You will not be able to make revisions once your application is submitted into the JobAps system.
  • Please select all location(s) and shift(s) you are willing to work on your application. Failure to do so may result in not being considered for vacancies in that specific location or shift.
  • All application materials must be received by the recruiting agency by the time specified on the job opening for the position for which you are applying. Late applications may not be submitted and will not be considered. Exceptions are rare and limited to documented events that incapacitate a candidate during the entire duration of the job posting time period. It is the candidate’s obligation and responsibility to request an exception and provide a legally recognized justification to accommodate such exception. Requests should be made to DAS.SHRM@ct.gov.
FOR ASSISTANCE IN APPLYING:
  • Please visit our "Applicant Tips on How to Apply" page.
Important Information After You Apply:
  • Please regularly check your email and JobAps Personal Status Board for notifications. Please check your SPAM and/or Junk folders on a daily basis in the event an email provider places auto-notification emails in a user's spam.
  • Although applicants will receive correspondence via email, as a backup they are also encouraged to sign on to their Personal Status Board on a daily basis to monitor their status, view all emailed notices and complete tasks required in the recruitment process.
  • Note: At any point during the recruitment process, applicants may be required to submit additional documentation which support their qualification(s) for this position. These documents may include: a cover letter, resume, performance reviews, attendance records, supervisory references, licensure, etc., at the discretion of the hiring agency.
  • Interviews will be limited to candidates whose experience and training most closely meet the requirements of the position.
  • The immediate vacancy is listed above, however, applications to this recruitment may be used for future vacancies in this job class.
Connect With Us:
Due to the large volume of applications received, we are unable to provide confirmation of receipt or status during the recruitment process. Updates will be available through your JobAps portal account. Should you have any questions pertaining to this recruitment, please contact Faith MacDonald at Faith.MacDonald@ct.gov

PURPOSE OF JOB CLASS (NATURE OF WORK)

In the Office of the Governor or Lieutenant Governor, serves as an assistant in a wide variety of administrative, staff or liaison functions.

PREFERRED QUALIFICATIONS

  • At least 3 years of experience working in digital or on a communications team
  • Bachelor’s Degree
  • Passion for public service and improving the State of Connecticut for our residents
  • Mastery of digital best practices, including but not limited to social media platforms 
  • Ability to create high level content utilizing Adobe Creative Suite, including Photoshop, Illustrator, and Premiere Pro. After Effects is a plus.
  • Experience reviewing challenging situations and determining digital strategies to effectively navigate crisis communications
  • Strong understanding of the full digital landscape and how to adjust goals and build strategies to suit a medium’s needs
  • Understanding of and interest in pop-culture, politics, and public policy 
  • Active engagement with and enjoyment of with digital culture 
  • Strong writing and editorial skills
  • Prioritizing tasks and determining what is most important in a busy day-to-day environment
  • Entrepreneurial and creative, bringing new ideas to the table and communicating them effectively to ensure buy-in and alignment across the communications team and departments
  • Demonstrated ability to be part of a diverse, equitable, and inclusive environment 
  • Independent-minded and able to work for extended periods of time without much instruction 

Conclusion

AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER

The State of Connecticut is an equal opportunity/affirmative action employer and strongly encourages the applications of women, minorities, and persons with disabilities.