Connecticut StateDepartment of Administrative Services

Digital Content Specialist

Visual Media Designer 2

Recruitment #210427-9123ET-001


Are you a hands-on team player who is keenly aware of the importance of storytelling and public engagement on digital spaces?
If so, we have a fantastic opportunity for you!

The State of Connecticut, Department of Transportation (DOT) is seeking dynamic candidates for a Digital Content Specialist (Visual Media Designer 2) to develop inclusive content strategies, grow our online presence and community, and track its growth. 

Who We Are:

As one of the state's largest agencies, we employ approximately 3,000 individuals statewide in five distinct Bureau's. 

The Mission of the State of Connecticut DOT is to provide a safe and efficient multimodal transportation network that improves the quality of life and promotes economic vitality for the state and the region. We have a significant transportation infrastructure system that is essential to maintaining mobility for Connecticut residents and businesses and supporting economic and community development. 

Our Office of Communications is tasked with providing and coordinating timely and accurate information to the public about transportation issues, construction projects, public transit operations, traffic and roadway conditions, emergency operations, special initiatives, and achievements through multiple communications channels. Our office works closely with cross-functional teams and staff to synthesize complex information and pull insights from data to share with a wide range of audiences. In addition to working with the media, the Office fields public inquiries and concerns. Among other things, we draft, design, and disseminate content for internal and external purposes, coordinate events, and most recently support virtual public engagement and social media. 

Position Highlights: 

We are seeking a proven Digital Content Specialist to develop, implement, track and optimize our digital marketing and communications across all digital channels. This position is part of the Communications Team and reports directly to the Director of Communications. The incumbent will be based out of Newington, CT. 

As a Digital Content Specialist, you will be responsible for building a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies that are customer centered, equitable, and inclusive. This position requires a hands-on approach to day-to-day communications activities, such as drafting and editing along with staffing events. 

The ideal candidate is an accomplished communications professional with a willingness to introduce fresh perspectives to the communications operations, team, and department. We need your superior English and Spanish language skills in online and social media proficiency, graphic design, and strategic communications to fulfill this role. As an applicant, you should have experience working with Adobe Creative Suite and website analytics tools (e.g., Google Analytics). 

Additionally, it is preferred that the applicant have experience setting up and optimizing Google AdWords campaigns; experience with keyword placement and SEO; and experience in optimizing landing pages and user funnels. 

If you are ready to re-imagine the role communications and engagement should play in better connecting our work with the people we serve, this is a great opportunity for you!

What We Can Offer You: 

State of Connecticut employees participate in a competitive benefits plan that includes: 
  • Excellent health and dental coverage; 
  • A generous retirement plan; 
  • Paid time off; 
  • A healthy work/life balance! 

Selection Plan

In order to be considered for this job opening, you must meet the minimum qualifications as listed on the job opening. You must specify your qualifications on your application.

The minimum experience and training requirements must be met by the close date on the job opening, unless otherwise specified.

Applicants must include a resume within the "Resume Tab" of their application. 

Ensure that your application is complete before submitting it. Applicants will be unable to make revisions once their application is submitted into the JobAps system. 

Applications to this recruitment may be used for future vacancies.

This posting may require completion of additional referral questions (RQs) which will be sent to you via email after the closing date. The email notification will include an expiration date by which you must submit (Finish) your responses. Please regularly check your email for notifications. Please check your SPAM and/or Junk folders, as emails could end up there in error. 

Interviews will be limited to candidates whose experience and training most closely meet the requirements of the position. 

Should you have any questions pertaining to this recruitment, please contact Tyler Cashman at


In a state agency this class is accountable for performing the most complex tasks in the design and preparation of hardcopy and electronic print formats for use on websites and printed materials and in the creation of visual representation or supporting media for complex engineering projects.


In this key role you will:
• Design, build and maintain our online and social media presence
• Be responsible for visual design projects including graphic design for social media campaigns, videography, photography, signage, and digital signage
• Play an integral role in shaping perceptions and influencing public awareness of our long-term vision, strategy, and programs for serving the mobility needs of Connecticut’s residents and businesses while supporting economic growth, strong communities, and a healthy sustainable environment
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media, digital signage, and display advertising
• Measure and report on the performance of all digital communications and marketing efforts
• Evaluate and make improvements to website navigation, accessibility, and usability, utilizing analytics to make improvements to webpages, and integrating multimedia content and social media feeds into the website
• Have knowledge of web design and content management systems.
• Brainstorm new and creative growth strategies with internal teams and community partners
• Collaborate with internal teams to create landing pages for internet and intranet and optimize user experience
• Collaborate with sister agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

For a full list of duties related to this job classification, please click here


Considerable knowledge of the most effective techniques and methods used in graphic art, including freehand drawing, media materials such as water colors and oils, photographic art, and three-dimensional presentations; knowledge of and ability to utilize computer software including publishing and graphic design software; interpersonal skills; oral and written communication skills; ability to comprehend and interpret plans and cross-section and contour data; ability to do highly creative work.


Five (5) years of experience in commercial or illustration art, or engineering drafting.


One (1) year of the General Experience must have been in planning, designing, and preparing scale models and/or exhibits for public events or display.


College training in fine arts or commercial art may be substituted for the General Experience on the basis of fifteen (15) semester hours equalling one-half (1/2) year of experience to a maximum of four (4) years for a Bachelor's degree.


The preferred candidate will possess:
  • Experience with social media, digital and multi-media communications, website strategies, graphic design and digital signage; 
  • Experience developing creative original content, such as infographics and explainer videos;  
  • Experience with identifying key audiences and devising digital strategies that engage, inform and motivate; 
  • Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns;
  • Experience performing language interpreting assignments from Spanish-English and English-Spanish; 
  • Experience promoting and enhancing diversity, equity, and inclusion.



The State of Connecticut is an equal opportunity/affirmative action employer and strongly encourages the applications of women, minorities, and persons with disabilities.

Click on a link below to apply for this position:

Fill out the Supplemental Questionnaire and Application NOW using the Internet.

The State of Connecticut is an Affirmative Action/Equal Opportunity Employer and strongly encourages the application of women, minorities and persons with disabilities.