In the Department of Correction this class is accountable for directing all marketing service for Correctional Enterprises, including negotiating and preparing bids on all major contracts, market development and forecasting, sales, customer services and pricing.
Receives administrative direction from the Director of Correctional Enterprises.
Directs assigned staff.
EXAMPLES OF DUTIES
Directs staff and operations of Correctional Enterprises marketing services;
Negotiates product sales contracts and maintains liaison with account representatives to assure provision of customer services and continued market development;
Organizes and directs marketing research studies, analyzing data to determine areas of potential product use and sales growth;
Conducts pricing surveys and develops competitive pricing structures;
Supervises design, development and distribution of appropriate sales and promotional materials including brochures and catalogs;
Develops and implements marketing programs designed to promote sales of each product line;
Develops and implements system to expedite receipt, pricing and processing of customer orders including provision for delivery status information on request;
Analyzes growth trends sales and production data and prepares and submits semi-annual sales forecasts;
Leads the recruitment and hiring of staff, including outreach, interview and selection;
Performs related duties as required.
KNOWLEDGE, SKILL AND ABILITY
Considerable knowledge of
current principles and practices of marketing;
principles of industrial management;
and ability to apply management principles and practices;
objectives of correctional enterprises;
principles of customer services;
Considerable oral and written communication skills;
MINIMUM QUALIFICATIONS - GENERAL EXPERIENCE
Seven (7) years of experience in industrial production control, marketing, sales or customer service relations.
MINIMUM QUALIFICATIONS - SPECIAL EXPERIENCE
One (1) year of the General Experience must have been in a supervisory capacity.
MINIMUM QUALIFICATIONS - SUBSTITUTIONS ALLOWED
College training may be substituted for the General Experience on the basis of fifteen (15) semester hours equalling one half (1/2) year of experience to a maximum of four (4) years for a Bachelor's degree.
JOB CLASS DESIGNATION
(1)-Officials And Administrators
As defined by Sec. 5-196 of the Connecticut General Statutes, a job class is a position or group of positions that share general characteristics and are categorized under a single title for administrative purposes. As such, a job class is not meant to be all-inclusive of every task and/or responsibility.
This replaces the existing specification for the class of Correctional Enterprises Marketing Manager in Salary Group MP 59 approved effective May 18, 2012. (Revised to add Acknowledgement section and modify content) Final No. 22-007