PURPOSE OF JOB CLASS (NATURE OF WORK)
In a large state agency, this class is accountable for managing agency communications and public relations programs.
GUIDELINES FOR JOB CLASS USE
This class is reserved for those responsible for overseeing all communications activities in a large agency with twenty-four hour operations and where communications are regularly of a sensitive nature due to the agency’s mission and the population served.
Receives executive direction from the Commissioner.
May direct professional and clerical staff as assigned.
EXAMPLES OF DUTIES
Directs staff and operations of communications unit; coordinates, plans and manages communications, public relations, marketing, advertising and public information activities; formulates program strategies, goals and objectives to align with agency mission; develops and implements communications and related policies and procedures; interprets and administers laws pertaining to public information; serves as advisor to Commissioner on communications, public relations, public information, advertising and promoting agency services; provides expertise to agency staff in handling media and in information delivery and response; oversees or directly prepares and distributes informational materials, public relations and marketing materials using a variety of media; prepares press releases; conducts research and maintains statistics on agency projects and programs; prepares or assists in preparation of communications budget; develops and maintains contacts with individuals both within and outside of unit who might impact on program activities; serves as communications liaison officer to communities, organizations, and general public impacted by agency policies and services; oversees agency response to Freedom of Information requests and ensures adherence to applicable statutes regarding disclosure; serves as agency spokesperson to media, regularly communicating in areas of high profile or sensitivity; may oversee agency records retention program; performs related duties as required.
KNOWLEDGE, SKILL AND ABILITY
Considerable knowledge of communication methods and procedures; considerable knowledge of public relations principles and practices; knowledge of marketing principles and practices; knowledge of and ability to apply management principles and techniques; knowledge of relevant state and federal laws, statutes and regulations; knowledge of relevant agency policies and procedures; considerable interpersonal skills; considerable oral and written communication skills.
MINIMUM QUALIFICATIONS - GENERAL EXPERIENCE
Nine (9) years of professional experience in communications, public information, public relations, or journalism.
MINIMUM QUALIFICATIONS - SUBSTITUTIONS ALLOWED
1. College training may be substituted for the General Experience on the basis of fifteen (15) semester hours equalling one-half (1/2) year of experience to a maximum of four (4) years for a Bachelor's degree.
2. A Master's degree in communications, public relations, journalism or a closely related field may be substituted for one (1) additional year of the General Experience.
JOB CLASS DESIGNATION
(31)-Public Relations and Information
(1)-Officials And Administrators
This replaces the existing specification for the class of Director of Communications 2 (RC) assigned to class code 0099 in Salary Group MP 68 and Director of Communications 2 assigned to class code 0516 in Salary Group MP 66 approved effective June 18, 2010. (Revised to modfiy Service Status)
0099A 7/28/15 cm