County of Alameda

Public Information Supervisor (HARD) (#1107H)

Bargaining Unit: ( )
$39.88-$48.48 Hourly / $3,190.40-$3,878.40 BiWeekly /
$6,912.53-$8,403.20 Monthly / $82,950.40-$100,838.40 Yearly

Under general direction, coordinates, develops and maintains the District Public Information and Community Relations Program; advises and assists management in public information/relations activities and performs related duties as required.


The Public Information Supervisor performs the research, planning, analysis, training, and communications tasks necessary to develop and administer the District’s Public Information/Community Relations Program; acts as program/project manager; serves as the District’s Public Relations Officer; all within the context of the District’s established policies and procedures and a strong and progressive customer service orientation.


1. Coordinates, develops, designs and produces District publications, including District brochure, newsletters, publicity and special events.

2. Coordinates special events such as park dedications, District-wide events and community events.

3. Coordinates maintenance and development of District web site.

4. Maintains effective media relations with all appropriate media sources.

5. Coordinates with printers, graphics artists, and webmaster in production of all District materials.

6. Prepares and submits all award nominations.

7. Assists in administration of grants by identifying funding sources, coordinating application procedures, researching and preparing proposals and monitoring active grants.

8. Coordinates Board of Director Awards and employee recognition programs.

9. Assists with the Greater Hayward Area Recreation and Park Foundation in coordinating Annual Golf Tournaments, Board meetings and special events.

10. Conducts special projects that may include research, grant writing, etc.

11. Responsible for photographs for use by District in the public information programs.

12. Supervise program support or technical staff.

13. Performs related duties as assigned.


A combination of training and experience which demonstrates that a person has obtained the required knowledge and is able to perform the required work (with reasonable accommodation, if needed). A person with the following combined training and experience would typically qualify to compete in a selection process:


Graduation from a recognized college or university with a degree in Communications, Marketing, Public Relations, Recreation Administration or a related field. (Master’s Degree desirable)


The equivalent of three (3) years full-time professional level experience in a job related field which must have included marketing, program development and public relations activities.


Valid California Motor Vehicle operator’s license and a good driving record.


Proof of valid automobile insurance.

NOTE: The Civil Service Commission may modify the above minimum qualifications in the announcement of an examination.

NOTE: The level and scope of the following knowledge, skills and abilities are related to duties listed under the “Examples of Duties” section of this specification.

Knowledge of:

• Principles, methods, and trends involved with the administration of public relations and marketing.
• Windows NT system and related graphics and publishing software.
• Local community and District programs.

Ability to:

• Read, analyze and interpret appropriate rules, regulations and procedures related to the District operation.
• Write reports, business correspondence and procedure manuals.
• Effectively present information and respond to questions from groups of managers, clients, customers and the general public.
• Design and implement marketing campaigns to promote District services, programs and special events, including the targeting of special populations groups.
• Collect and analyze complex and sensitive information and to draw valid conclusions and present findings in a variety of written, oral and diagramed forms.
• Establish and maintain effective working relationship with employees, community organizations and the public.
• Work with District’s financial operation, rules, regulations, ordinances, etc.
• Communicate effectively, to issue clear oral and written instructions.

Special Requirements

• Withstand sustained periods of sitting while intermittently operating keyboards, twisting and reaching to operate other equipment without incapacitating adverse effect.
• Operate automobiles.
• Transport and lift objects weighing up to forty (40) pounds.
• Exercise sound judgment within general policy guidelines.

Newspec: 1107H.doc
CSC Date: 3/28/01



  • Ten (10) working days paid vacation each year; fifteen (15) days after five (5) years of service; and twenty (20) days after thirteen (13) years of service Fourteen (14) paid holidays a year. Sick leave is accrued at the rate of one (1) day per month.
  • Choice of three (3) health plans for employees and their dependents, most, if not all of which is paid for by the District. The medical plan design offered to employees is a $15 HMO Plan or High Deductible PPO Plan. Employees may elect coverage provided through one of the two medical carriers, United Healthcare HMO or PPO, Kaiser Permanente HMO Comprehensive dental plan for employees and their dependents.
  • Vision care reimbursement benefit.
  • Social Security paid for by District and employee.
  • Public Employees Retirement System 2% at 62 for new hires; 2% at 60 for new employees hired after January 1, 2013 that are already members of CalPERS.
  • Long Term Disability Plan paid by District.
  • Life Insurance policy ($75,000) paid by District.
  • Deferred Compensation Plan available, employee funded.
  • Employee Credit Union services.
  • Educational Tuition Reimbursement.
  • Employee Assistance Program.
  • Post employment healthcare plan contribution of 2.52% of base salary paid by District.
  • State Disability, employee funded